‘Zuck Bucks’ is the latest — and most egotistical — scheme by the Meta founder
Throughout history, emperors have insisted that coinage carries their face, and Meta founder Mark Zuckerberg is no different. This is, after all, a man obsessed with Augustus, even naming his son after the Roman emperor.
Employees at the company formerly known as Facebook refer to “Zuck Bucks”, the latest effort in the social media giant’s attempts to generate revenue from transactions on its platforms by introducing tokens, or a modern day scrip currency.